The information below sets out some key insights into the Australian e-commerce environment, giving you an indication of the potential this market could offer your business.
Australian Retail E-commerce Sales, 2013 to 2018, in billions of $ (USD)
- Global e-commerce ranking: 10th
- Language: English
- Currency: Australian Dollar
- GDP: $1,454 billion
- Population: 23.8 million
Popular online shopping categories in Australia, 2015
Your potential, our know-how.
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Click on an area of interest below to find out more about some of the key considerations to take into account when entering a new market.
MEETING YOUR REGULATORY RESPONSIBILITIES
Your chosen route to market will determine the legislative framework applicable to you when trading to Australian consumers, and consideration will also need to be given to state and territorial laws. Further, understanding the applicable thresholds, registration requirements and tax liabilities is necessary before entering this market.
REACHING AND ENGAGING YOUR CONSUMER
Almost half of Australian consumers report that they trust domestic online stores over international ones; localising your website for this market is therefore key. Mobile purchasing is also gaining momentum in the Australian market, with 59% of Australian e-shoppers having made at least one purchase via a mobile device, highlighting the importance of the optimisation of this channel…
RECEIVING PAYMENT FROM YOUR CUSTOMER
Online payment preferences differ depending upon whether an Australian consumer is purchasing from a domestic or foreign online shop; PayPal is overwhelmingly the most popular for cross-border purchases. Australian payments technology is also rapidly evolving…
GETTING THE GOODS TO YOUR CUSTOMER
As the 6th largest country in the world, getting to grips with the Australian logistics infrastructure can be a challenge. In addition, importers and exporters will need to be aware of the strict procedural and regulatory considerations applicable to the supply of goods into Australia…