China Market Research

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The information below sets out some key insights into the Chinese e-commerce environment, giving you an indication of the potential this market could offer your business.

Internet Users In China
Mobile and Tablet Users in China
20% of Online Shoppers Are Buying From Foreign Online Shops
Chinese E-Commerce Annual Spend Online

CHINA IS THE WORLD’S LARGEST E-COMMERCE MARKET, WITH A TOTAL VALUE OF OVER $1.98 TRILLION

 

 

  • Online shopping increased 48.7% year-on-year in 2014 when compared with 2013 and occupied 10% of total retail sales of consumer goods.
  • Purchases on mobile devices (smartphones and tablets) accounted for 33% of online sales of goods in China in 2014, compared with 14.5% in 2013. It is predicted that mobile sales will surpass sales on conventional computers in 2016 and reach 61.7% of online sales during 2018.
Total Chinese E-Commerce Spend By Year
Products Purchased Online In China In Past 3 Months

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Click on an area of interest below to find out more about some of the key considerations to take into account when entering a new market.

MEETING YOUR REGULATORY RESPONSIBILITIES

China Trading

How you decide to enter the Chinese market can determine the legislation and tax applicable to you. Additionally, the Chinese legal framework can be very complex and varies dramatically across geographical regions and industry sectors…

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REACHING AND ENGAGING YOUR CONSUMER

Marketing In China

Chinese consumers are unique in their shopping habits and preferences; e-shopping in China is viewed as a form of entertainment for the entire family. Optimising your site for Chinese domestic search engines will significantly increase your shop’s visibility, as will engaging Chinese customers through local social media channels such as the WeChat public platform…

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RECEIVING PAYMENT FROM YOUR CUSTOMER

China Payment Methods

Cash on delivery is still regarded as a must-have option when selling to Chinese consumers, although it is decreasing in popularity to make way for electronic payment mechanisms. These include AliPay, the largest third party payment platform in China and China UnionPay…

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GETTING THE GOODS TO YOUR CUSTOMER

Customs In China

E-retailers will encounter hurdles such as China’s relatively under-developed delivery infrastructure, vast population size and regional disparities. In addition, the process for exporting goods to China can be daunting for those new to the market; prior research and attention to detail here is key…

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