The information below sets out some key insights into the French e-commerce environment, giving you an indication of the potential this market could offer your business.
- Global e-commerce ranking: 6th
- Language: French
- Currency: Euro
- GDP: $2,829 billion
- Population: 64.98 million
Your potential, our know-how.
SUBSCRIBE TO KNOWGLOBAL TO KEEP UP TO DATE WITH
THE VERY LATEST IN CROSS-BORDER E-COMMERCE
Click on an area of interest below to find out more about some of the key considerations to take into account when entering a new market.
MEETING YOUR REGULATORY RESPONSIBILITIES
The legislation and tax applicable to you when selling to French consumers will vary depending on whether you are an EU incorporated entity or currently operating outside of the Union. In some circumstances you will need to be familiar with both French domestic legislation and EU regulations, and also understand the implications of operating from a tax treaty or non-tax treaty country…
REACHING AND ENGAGING YOUR CONSUMER
French consumers are efficient online shoppers who place great value on the accessibility of information and are very likely to shop around for the best deal. Sales to French consumers are often driven by product reviews and an online shop’s reputation…
RECEIVING PAYMENT FROM YOUR CUSTOMER
Online shoppers in France are very confident when it comes to placing trust in online payment mechanisms, particularly in relation to the use of bank cards. However, cash-on-delivery and payment via cheque are still sometimes used for purchasing online…
GETTING THE GOODS TO YOUR CUSTOMER
Low-cost or free delivery options have been reported to be the most influential factor for French consumers when buying online. Average return rates are exceptionally low at just 10% and the standard of returns services are high…