knowGERMANY

The information below sets out some key insights into the German e-commerce environment, giving you an indication of the potential this market could offer your business.

  • Global e-commerce ranking: 5th
  • Language: German
  • Currency: Euro
  • GDP: $3,852 billion
  • Population: 81 million

Other includes consumer healthcare products, tobacco products, pet supplies, prescription drugs, sports equipment, accessories, antiques collectibles and bicycles. Sales of services, subscriptions, travel and tourism and tickets are excluded.

 
 

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Click on an area of interest below to find out more about some of the key considerations to take into account when entering a new market.

MEETING YOUR REGULATORY RESPONSIBILITIES

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The legislation and tax applicable to you when selling to German consumers will vary depending on whether you are an EU incorporated entity or currently operating outside of the Union. In some circumstances you will need to be familiar with both German domestic legislation and EU regulations, and also understand the implications of operating from a tax treaty or non-tax treaty country…

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REACHING AND ENGAGING YOUR CONSUMER

Germany boasts a well-developed e-commerce environment therefore giving German consumers the option to be picky when purchasing from online stores. Germans are also the most frequent online shoppers and show high levels of loyalty towards favoured brands…

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RECEIVING PAYMENT FROM YOUR CUSTOMER

German consumers are traditional in their online payment methods, favouring direct debit or online bank transfer mechanisms. Payment on invoice is also highly popular. E-retailers who have added alternative payment options to their checkout processes see a 20-30% uplift in their revenue from the German market…

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GETTING THE GOODS TO YOUR CUSTOMER

The German logistics market is the most developed in the world and ranks first in the World Bank’s 2014 International Logistics Performance Index. High rates of returns can be a prohibiting factor for cross-border sellers into Germany…

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