The information below sets out some key insights into the Japanese e-commerce environment, giving you an indication of the potential this market could offer your business.
IN JAPAN, MOBILE DEVICES (SMARTPHONES AND TABLETS) ACCOUNT FOR AROUND 52% OF ALL E-COMMERCE TRANSACTIONS.
- Global e-commerce ranking: 4th
- Language: Japanese
- Currency: Japanese Yen
- GDP: $4,601.5 billion
- Population: 127.1 million
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Click on an area of interest below to find out more about some of the key considerations to take into account when entering a new market.
MEETING YOUR REGULATORY RESPONSIBILITIES
Some routes to the Japanese e-commerce market will oblige you to set up a distinct legal entity, thus requiring you to be familiar with and abide by domestic laws. However, Japan welcomes foreign investment and there are generally few restrictions to establishing yourself in this market…
REACHING AND ENGAGING YOUR CONSUMERS
It is important for your website to capture the right look and feel to attract Japanese consumers as they attribute great importance to the aesthetics of online shops. Furthermore, the Japanese are amongst the most demanding customers when it comes to product quality and also have high standards for customer service…
RECEIVING PAYMENT FROM YOUR CUSTOMER
Despite the advanced nature of bank cards and electronic payment systems in Japan, cash-on-delivery remains a popular payment method for goods purchased online. E-retailers into this market should also be aware that there are some unique alternatives, such as the Konbini convenience store payments systems…
GETTING THE GOODS TO YOUR CUSTOMER
Japan offers a highly developed logistics infrastructure despite 73% of its landmass being mountainous. Retailers are aided by the fact that 93% of the Japanese population live in densely populated urban areas, but should be weary of the fact that these consumers have become accustomed to rapid delivery times…