The majority of Australian online purchases take place between the hours of 10am and 4pm on a given day, and decrease as the evening goes on.
Online shopping tends to peak around the 1st of December in the lead-up to the Christmas season.
Direct marketing holds a lot of weight with Australian consumers, and electronic direct mail is the best way to entice these customers to an online store. Indeed, a quarter of shoppers (26%) have cited it as the most influential ‘prompt’ to shop online. Offline channels are, of course, also influential, with consumers reporting that discussions with family and friends (23%) and seeing an item in-store (18%) also drive their purchasing activities.
Digital videos are expected to blossom as a channel for marketers operating within Australia, with many digital advertisers planning to increase spending on the platform by 37% in 2015.
Importantly, 20% of Australian consumers used social media to research products, with well over half of these reporting that their research resulted in a purchase.
Your chosen route to market will determine the legislative framework applicable to you when trading to Australian consumers
Online payment preferences differ depending upon whether an Australian consumer is purchasing from a domestic or foreign online shop.
As the 6th largest country in the world, getting to grips with the Australian logistics infrastructure can be a challenge