KnowChina

The information below sets out some key insights into the Chinese e-commerce environment, giving you an indication of the potential this market could offer your business.

CHINA IS THE WORLD’S LARGEST E-COMMERCE MARKET, WITH A TOTAL VALUE OF OVER $1.98 TRILLION

  • Online shopping increased 48.7% year-on-year in 2014 when compared with 2013 and occupied 10% of total retail sales of consumer goods.
  • Purchases on mobile devices (smartphones and tablets) accounted for 33% of online sales of goods in China in 2014, compared with 14.5% in 2013. It is predicted that mobile sales will surpass sales on conventional computers in 2016 and reach 61.7% of online sales during 2018.

Click on an area of interest below to find out more about some of the key considerations to take into account when entering a new market.

Meeting your regulatory responsibilities

How you decide to enter the Chinese market can determine the legislation and tax applicable to you.

Reaching and engaging your consumers

Chinese consumers are unique in their shopping habits and preferences; e-shopping in China is viewed as a form of entertainment for the entire family.

Receiving payment from your customers

Cash on delivery is still regarded as a must-have option when selling to Chinese consumers.

Getting the goods to your customers

E-retailers will encounter hurdles such as China’s relatively under-developed delivery infrastructure.

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