When asked about their cross-border shopping experiences:
There are a large number of shoppers in third- and fourth- tier Chinese cities without access to traditional shops, creating a higher demand for online shopping, and these numbers are growing every day.
There has been some concern expressed over the availability of high-quality logistics providers in China. Current logistics players also struggling to keep up with ever-increasing parcel volumes, particularly in peak shopping periods.
Most large B2C e-commerce companies, like JD.COM and Amazon, have built their own delivery services.
Foreign-established companies unlikely to be able to offer express delivery services in China for at least another five years.
|Types||Selected Enterprises||Pros||Cons||Latest Development|
• China Post
• Pan-China network
• Good relationship with governments
• Low operational efficieny
• Not customer oriented
|• Improved efficieny by merger and acquisition|
|The new breed
(privately owned or
|• PG Logistics
• JC Trans
• SF Express
|• Clear market segment in terms of locations, services and targeted customers
• Relatively efficient
• Rapid Growth
|• Limited fixed assets
• Lack of funding for market expansion
• Constrained by internal management and company structure
|• Formed strategic partnership with other competitive counterparts or investors|
|The spin off
(logistics subsidiary of
|• Specialist know-how
• Good network coverage
|• Difficult to develop external client base
• Future strategic plan and domestic network in China
|• Began to operate independently from mother company|
|Foreign players||• FedEx
|• Strong overseas network
• Good logistics know-how
• Widespread adoption of IT
|• Relatively weak domestic network in China
• Limited scope of business in China
• High operating costs in China
|• Expanded their mainland China market by merging or forming strategic partnership with local players|
1. Determine which import category your goods fall into
2. Ensure your products meet any relevant Chinese standards
3. Where required, apply for and obtain a China Compulsory Certification (CCC) mark
4. Ensure your product meets all labelling/packaging requirements, and attach any relevant labels to products before they arrive in a Chinese port
5. Have all paperwork ready to present to authorities for inspection at customs, and, where relevant be prepared for authorities to take a sample of your product for further scrutiny
NOTE – Chinese authorities are in the midst of developing Free Trade Zones (FTZs) in Shanghai, Fujian, Tianjin and Guangzhou which have the potential to change the way international companies operate in China.
How you decide to enter the Chinese market can determine the legislation and tax applicable to you.
Chinese consumers are unique in their shopping habits and preferences; e-shopping in China is viewed as a form of entertainment for the entire family.
Cash on delivery is still regarded as a must-have option when selling to Chinese consumers.