Ecommerce Sales By Device
Currently, 63% of consumers now use mobile devices to research products and it is expected that in coming years increasing numbers of these consumers will become mobile purchasers; m-commerce is expected to increase 40% year-on-year to 2016.
As with many other Western countries, online shopping peaks around the Christmas period in France.
The busiest online shopping day in France is January 7th.
Wednesday is the busiest online shopping day of the week.
In France a vast proportion of marketing budgets are still being devoted to offline marketing channels, which of a total ad spend of $15.2 billion in 2015 will cost French marketeers roughly $12 billion, a large sum when compared with the expected $3.2 billion spent on digital ads and $714 million spent on mobile.
Likely drawing on the still comparatively low rate of mobile spending, mobile ad’s proportion of the digital budget in France is fairly insubstantial when compared to most other developed internet markets.
However, a shift of French marketing budgets from traditional media to digital channels is under way, despite happening at a slower pace than in most other developed internet markets.
Social media is a marketing channel for an e-retailer in France, rather than a sales one.
The legislation and tax applicable to you when selling to French consumers will vary depending on whether you are an EU incorporated entity.
Online shoppers in France are very confident when it comes to placing trust in online payment mechanisms.
Low-cost or free delivery options have been reported to be the most influential factor for French consumers.