German consumer online spending hits its daily peak at 8pm.
Key hours are between 12pm – 8pm.
Germany’s most popular marketing channels and their percentage share of marketing investment forecasted for 2015:
There are 28 million active social media accounts in Germany, and Germans spend an average of 2.1 hours a day on these websites. 66.8% of these users follow their favourite brands and retail stores on social media platforms.
The most popular social media platforms amongst German citizens are:
Market share of the most popular search engines in Germany:
The legislation and tax applicable to you when selling to German consumers will vary depending on whether you are an EU incorporated entity or operating outside of the Union.
German consumers are traditional in their online payment methods, favouring direct debit or online bank transfer mechanisms.
The German logistics market is the most developed in the world and ranks first in the World Bank’s 2014 International Logistics Performance Index.