KnowJapan

IN JAPAN, MOBILE DEVICES (SMARTPHONES AND TABLETS) ACCOUNT FOR AROUND 52% OF ALL E-COMMERCE TRANSACTIONS.

Click on an area of interest below to find out more about some of the key considerations to take into account when entering a new market.

Meeting your regulatory responsibilities

Some routes to the Japanese e-commerce market will oblige you to set up a distinct legal entity.

Reaching and engaging your consumers

It is important for your website to capture the right look and feel to attract Japanese consumers as they attribute great importance to the aesthetics of online shops.

Receiving payment from your customers

Despite the advanced nature of bank cards and electronic payment systems in Japan, cash-on-delivery remains a popular payment method for goods purchased online.

Getting the goods to your customers

The UK's logistics infrastructure is well developed and relatively straight-forward to negotiate.

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