Via a conventional computer: 8-11pm
Via a mobile device: 7-9pm
Day of the week: Monday
Jan-Mar – New Years, Valentine’s Day
Apr-Jun – Mother’s Day, Father’s Day
Jul-Sep – Bon Festival, Respect for the aged day
Oct-Dec – Christmas, New Year’s Eve
Digital marketing methods are increasingly being recognised as effective tools to target and convert Japanese online shoppers. Companies in Japan are therefore increasing their digital marketing budgets accordingly.
Digital ad spending in Japan, 2013 – 2019, in billions USD
(includes paid listings, contextual
text links and paid inclusion)
|DISPLAY AND OTHER
(includes banners (static display),
rich media, sponsorships and
video, and classifieds)
Social medial platforms should not be ignored; these platforms have a variety of communities and groups where consumers can follow, review and support products and brands, though direct revenues derived from these channels can be limited.
Some routes to the Japanese e-commerce market will oblige you to set up a distinct legal entity.
Despite the advanced nature of bank cards and electronic payment systems in Japan, cash-on-delivery remains a popular payment method for goods purchased online.
The UK's logistics infrastructure is well developed and relatively straight-forward to negotiate.