Companies in South Korea are increasingly seeing the value of digital marketing. The below chart shows current and projected digital ad spend in US Billions between 2014 and 2018.
The reasons behind this increase in resource are apparent; 82% of South Korean consumers surveyed report that they have clicked on a digital advertisement.
South Korea also has the largest mobile digital ad market; almost 2 in 5 digital ad dollars spent by advertisers will be directed towards mobile formats in 2015.
The below chart shows the social media platforms used most by companies and public institutions for marketing purposes in South Korea during 2014
In 2014, almost 70% of South Korean internet users were active on social media
There are various options available when it comes to establishing yourself in the South Korean market.
Bank cards are overwhelmingly the most popular payment method in South Korea.
Around 50% of South Koreans have reported that slow delivery is one of their primary concerns.