knowTheUK

 

The information below sets out some key insights into the UK's e-commerce environment, giving you an indication of the potential this market could offer your business.

Your potential, our know-how.

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Click on an area of interest below to find out more about some of the key considerations to take into account when entering a new market.

MEETING YOUR REGULATORY RESPONSIBILITIES

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The legislation and tax applicable to you when selling to UK consumers will vary depending on whether you are an EU incorporated entity or currently operating outside of the Union. In some circumstances you will need to be familiar with both UK domestic legislation and EU regulations, and also understand the implications of operating from a tax treaty or non-tax treaty country…

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REACHING AND ENGAGING YOUR CONSUMERS

Mobile devices now account for over 50% of all traffic to UK e-retail sites, so optimising for this channel is key. Statistics showing the impact of e-mail marketing on UK consumers also demonstrate the need to adapt your marketing strategy to maximise return…

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RECEIVING PAYMENT FROM YOUR CUSTOMER

Bank cards are the preferred e-payment method for a massive 75% of UK consumers, who are significantly more likely to complete the purchase process when they see the payment methods most familiar to them. The UK is also one of the world’s foremost countries when it comes to mobile payments…

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GETTING THE GOODS TO YOUR CUSTOMER

The UK's logistics infrastructure is well developed and relatively straight-forward to negotiate, but this means that UK consumers have established high expectations as a result. Being able to offer cheap and speedy delivery is of the utmost importance…

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